Plastic Packaging: Things to Consider
Packaging is an integral part of the marketing process. It is one of the first things people see, so it has to grab their attention quickly. Plastic packaging needs both aesthetic appeal, which ties into the true purpose of design, and durability to provide a functional product for its consumers. This article outlines some things to consider when taking on plastic packaging projects. Read on to find out more!
Aesthetics
Any product that a company will put out into the world needs appeal. The packaging should add to the overall experience of purchasing or using the product. An appealing package makes a brand desirable, and people will want to buy a product because the packaging looks cool and enhances what's inside.
Dimensions and Weight
The perceivable dimensions of plastic packaging must be large enough to create an impression in the mind of people when they first see it. You can achieve this by using an attractive box size and shape. Ideally, the packaging will feature a way to display the product inside, such as through a window. The weight of plastic packaging also plays a role in consumers' perceptions. If it feels light when you pick it up or when you hold it, it will appear that your product is easy to carry and therefore more desirable. On the other hand, if your package feels heavy in your hands, make sure you make the balance work for you with things like an elongated shape or rounded corners.
Recyclability
Recyclability is one of the most important things to consider when designing plastic packaging. Not only does it protect the world by reducing waste, but it can also provide you with free marketing! If your consumers can reuse your package for storage or transport of another product, they will look favourably upon you as a company. They will also easily dispose of your package if they choose to recycle it, which reduces the amount of trash produced in landfills and elsewhere.
Durability
The materials used in plastic packaging design must be durable enough for their purpose. Durable plastic packaging is essential as products will often be stored or transported without further protection between points A and B. The robust use of plastic will help to protect your products.
These guidelines outline the most important things to consider when designing plastic packaging. If you would like to discover more, you should contact a plastic packaging manufacturer today.